After over five years of working in the evenings and on the weekends, I finally took my side hustle full-time! Going full-time with my hustle has been a dream and a goal of mine…
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Defining your target audience is one of the most important steps you should take when starting a business or launching a new product or device. Without clearly defining who your target audience is, you…
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My name is Sam, and I have shiny object syndrome. A lot of entrepreneurs and people, in general, find themselves with shiny object syndrome. They might be chugging along, working on growing their…
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Everyone has a mom. That means Mother’s Day can be a great marketing opportunity for your business. If you sell a product or service that can benefit mother’s, take advantage of this holiday…
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Lead magnets are a great way to grow your email list. Even if your company isn’t ready for email marketing, it’s important to start collecting emails right away. If you collect emails right from…
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For small business owners and entrepreneurs who are focused on running and growing their business, marketing can seem daunting. I’ve been working with small businesses for over five years and they often talk about…
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You may have heard that Pinterest can be a major driver of web traffic. You may have also noticed (if you follow me) that I’ve been working on upping my Pinterest game lately. I…
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With the April holidays behind us and the beginning of April already here, it’s time for another goals check-in! How did you do on your goals in Q1? Have you planned your Q2 goals?…
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The first day of spring has come and gone and even though it’s doesn’t feel like spring just yet in NYC, it’s time to focus on doing some spring cleaning. You might think about…
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As you start and grow your business, especially in a service based model, you may find that you have one or a few customers that aren’t a good fit. It could be because you…
