Don’t fall into the trap of thinking your product is for everyone, that’s a mistake. Ever hear of niching down? There’s a reason you should focus on a specific market – the better you know your target audience the better you can relate to them. If you know your specific audience as well as you know your best friend or a family member, you can create products and services that are exactly what they need and exactly what they’re looking for.
You want to be able to describe your ideal customer very precisely. Build a persona for your target audience. You should know their demographic information, their financial status, their personalities, their interests, etc. Many companies even give their target audience persona a name! The more closely you can define your ideal customer, the more effectively you can market to them.
Once you know who your target audience is, you can identify their problems and define how your product solves that problem. They should feel like you are reading their mind! You should offer exactly what they’re looking for. You’ll use the knowledge and understanding of your target customer when you define your value proposition to them.
Not sure where to start to define your target audience? I’ve put together a free 5-day email course that will walk you through the entire process. Defining your ideal customer is not complicated but it’s the first step in developing an effective marketing strategy for your business. Get the defining your target audience email course here.