Hustle

How To Use Halloween in Your Marketing

October 22, 2018

How To Use Halloween in Your Marketing

 

Every holiday offers a unique opportunity to do something a little fun and a bit different with the marketing for your small business, and Halloween is no exception! Halloween themed marketing campaigns and promotions can help make your business memorable and attract new customers.

Here are a few ideas for your small business to use Halloween in your marketing this year:

Costume contest.

Encourage customers to dress in their scariest Halloween costumes and share their photos on social media while they’re using your product or service and tagging your brand. This not only promotes engagement but can also be a great way to gain new followers!

Pumpkin carving.

Host a pumpkin carving contest at your store or office with winners getting your product/service for free or for a discount. This is another great opportunity to have customers share their photos on social media and tag your brand plus it’s a great way to get to know your customers and build brand loyalty.

Trick or treat.

Stock up on candy and encourage customers to bring their kids to your store/office for some trick or treating on Halloween. You can also offer parents a discount on Halloween when they bring their kids along.

Incorporate Halloween into your product.

Release special edition Halloween or fall themed versions of your product or if possible, your service. That means adding pumpkin everything to your menu or releasing your product with some fun Halloween packaging. You can get very creative with this one! Or, challenge customers to showcase how they use your products/service for Halloween or fall.

Decorate for the season.

Decorate your store/office for Halloween or fall. Not only is it festive and fun but it’s more content for your social media channels! Encourage customers to share their decor at home and use a specific hashtag tied to your business.

Throw a spooky shopping party.

Similar to the trick or treat option, but for adults only. Invite customers to dress up and come to your store/office for some Halloween or fall themed treats and drinks while they shop or just to enjoy themselves so that you can get to know them better.

Host a fall sweepstake.

Enter customers into a sweepstake drawing. Every purchase gets them one new entry. Offer the winner tickets to a local fall or Halloween themed event. This is a great option because it rewards frequent shoppers and might encourage someone who is on the fence about buying to go for it.

Dress up in the office.

Have a costume contest for your team with the winner getting a fun prize. Not only does this help boost employee morale but it’s more content for social media. Behind the scenes content is great for social media because it can help make your brand more relatable and gives it a face that customers can identify with.

Ask customers to “treat” those in need.

Ask customers if they would like to “treat” others by donating to a specific charity. Your company can also match all donations to encourage customers to donate. Collecting donations and matching donations is a great way to give back to the community and often helps to encourage brand loyalty.

There are plenty of ways to incorporate Halloween and fall into your business’ promotions. How will you use Halloween in your marketing?



I took my side hustle full-time
Hustle

I Took My Side Hustle Full-Time

After over five years of working in the evenings and on the weekends, I finally took my side hustle full-time! Going full-time with my hustle has been a dream and a goal of mine for over three years. I’ve worked hard and made some…

October 18, 2018
Hustle Profile

Hustle Profile – Sheila Joy

  For this month’s Hustle Profile I interviewed personal branding guru, Sheila Joy of In Search of Sheila! This lovely lady is honestly so inspiring, she runs an amazing coaching business, offers online courses and ebooks on her website, AND works her full-time day…

June 18, 2018
How to Define Your Target Audience
Hustle

How to Define Your Target Audience

Defining your target audience is one of the most important steps you should take when starting a business or launching a new product or device. Without clearly defining who your target audience is, you will not be able to develop an effective product or…

June 4, 2018
Loving Lately - My Favorite iPhone apps
Loving Lately

Loving Lately – My Favorite iPhone Apps

  Most side hustlers know that it’s important to find time to work, no matter where you are. Because I am constantly trying to grab a spare minute to get some work done wherever I am, I end up working on my phone A…

May 13, 2018
How to Avoid Shiny Object Syndrome in Your Business
Hustle

How to Avoid Shiny Object Syndrome in Your Business

  My name is Sam, and I have shiny object syndrome. A lot of entrepreneurs and people, in general, find themselves with shiny object syndrome. They might be chugging along, working on growing their business when suddenly, inspiration strikes and they drop everything they’re…

May 7, 2018
Hustle Profile - Kayla Watkins
Hustle Profile

Hustle Profile – Kayla Watkins

This month’s Hustle Profile features blogger, Pinterest guru, taco lover, and all around amazing human – Kayla Watkins! I’ve known Kayla for a few years now and I’ve really enjoyed watching her grow her brand and her business, she even left her day job…

May 3, 2018
How to Use Mother's Day in Your Marketing
Hustle

How to Use Mother’s Day in Your Marketing

  Everyone has a mom. That means Mother’s Day can be a great marketing opportunity for your business. If you sell a product or service that can benefit mother’s, take advantage of this holiday in your marketing plan by running a promo or creating…

April 30, 2018
Social media & sharing icons powered by UltimatelySocial